To celebrate the Saudi Royal Decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, is giving away seven brand-new cars to the first seven Saudi females to visit one of Renault’s showrooms in the Kingdom.
According to Khaleej Times, The seven-lucky new female drivers must present their driving license at one of the seven Renault showrooms in the country for their chance to be handed the keys to a brand-new Renault Captur. This initiative is the first of many expected from Renault as they look to establish a long-term relationship with Saudi female drivers.
Commenting on the initiative, Marwan Haidamous, Managing Director Renault Middle East said: “The Renault Captur was the first Renault model to be designed by a gender balanced team, with almost half of the designers being women.
Indeed, our entire line-up is well suited to the female audience and will appeal to Saudi Arabia’s new customer base as they get behind the wheel.